It’s hard to believe, but 2023 is just around the corner. And with it comes new opportunities and challenges in the world of SEO. But what did we learn in 2022 that will help us succeed in the coming year? After all, we can’t grow as marketers if we don’t keep learning and evolving.
Mobile-First Indexing is Key
One of the biggest changes to Google’s algorithm in recent years has been the shift to mobile-first indexing. This means that Google will now primarily use the mobile version of your website to determine your rankings. So, if you’re not already optimized for mobile, now is the time to do it.
Some tips for mobile optimization include:
- Make sure your website is responsive so it looks good on all screen sizes
- Ensure your website loads quickly on mobile devices
- Make sure your content is easy to read on a small screen
- Add click-to-call buttons to your website
Voice Search is Growing
In case you hadn’t noticed, people are doing a lot more talking than typing these days. And that trend is only going to continue with the rise of voice-activated assistants like Siri, Alexa, and Google Home.
What does this mean for SEO? Well, first of all, it means that keywords are becoming increasingly important. That’s because when people use voice search, they tend to use natural language rather than keywords. If you bought a voice-activated assistant, would you rather say, “Siri, find me a good Italian restaurant in the city,” or “Siri, search for ‘Italian restaurant near me’?”
Of course, this also means that your content needs to be optimized for voice search. That means making sure that your content is easy to read out loud and includes natural language keywords.
Social Media is an SEO Tool
While Facebook was once seen as a threat to SEO, it’s now becoming an increasingly important tool for optimizing your website. That’s because social signals are becoming more and more important to Google and other search engines.
In short, social signals are a way of showing how popular your content is on social media. The more likes, shares, and comments your content gets, the more likely it is to rank highly in search results.
Naturally, this doesn’t mean that you should start spamming your social media accounts with links to your website. But it does mean that you should be active on social media and try to promote your content as much as possible.
Outsourcing is Valuable
Whether you do it yourself or contact SEO specialists in Honolulu, SEO is important in 2022 and it will remain as such in 2023. The trends we’ve discussed in this article are just the tip of the iceberg – there are many more changes happening in the world of SEO, and only those who keep up with the changes will perform well. If you don’t have the resources to do it yourself, consider outsourcing your SEO to a specialist.
All About User Intent
Finally, as time passes, SEO will be all about understanding and fulfilling user intent. This means that you need to create content that appeals to the needs of your target audience, whether they’re looking to purchase a product, learn more about a topic, or find a solution to a problem. If you can provide what they’re looking for, you’ll be rewarded with higher rankings and more traffic.
So there you have it – a few things we learned about SEO in 2022. Keep these trends in mind as you create and optimize your content, and you’ll be well on your way to success.