Online marketing represents both an art form and a science. Having said this, the chances are high that anyone choosing to read this article is already aware of the “broader strokes”. Common examples include search engine optimisation, targeted product descriptions, and quality outbound links.
There are nonetheless a handful of strategies that might come as a bit of a surprise. Let’s examine four techniques, and how can these can provide your brand with the exposure that it deserves.
1. Virtual Private Servers
Working with a quality VPS hosting provider is the first recommendation, and for good reason. Shared hosting services can offer suffer from technical issues such as a lack of reliability, and in severe cases, even downtime. They also tend to lack useful features including ample data storage space, and robust security protocols. If you want your brand to appear in the most amenable light, it pays to ensure that your website is always up and running on a 24/7 basis.
2. Digital Window Dressings
Custom-made neon window signs are often used to advertise products in the brick-and-mortar retail sector. Why not apply this very same approach towards online marketing? Always remember that the appearance and layout of your homepage will silently speak volumes about what the remainder of the site has in store. Make certain that pertinent information (such as newly released products and the latest discounts) are featured prominently. The tend to garner the most attention, and therefore, they can be used to entice visitors.
3. Live Customer Support
Another trick of the trade is associated with how businesses choose to engage with their customers. One of the latest trends comes in the form of AI-powered chatbots. These built-in widgets can provide several unique advantages including:
- The ability to provide highly detailed answers.
- They can offer personalised product recommendations.
- They are available at all times.
- Responses can be instantaneous.
- AI algorithms will “learn” based on customer interactions.
The ability to immediately address the needs of a visitor could easily result in a valuable conversion.
4. The Notion of “Snackable” Content
This is a rather new approach, and yet, it can work wonders. Bite-sized content is easily shared shared between users, will not require a significant amount of time to digest, and contains pertinent information within a visually appealing package. Examples here include short videos, infographics, and high-definition product images. The main intention here is to grab the attention of a viewer without forcing him to her to wade through a massive amount of material. This “snackable” approach is particularly relevant for businesses that hope to resonate with smartphone users.-
The Wizard Behind the Curtain
All of these techniques are simple to employ, and they have already been proven to offer results. While it is possible to pick and choose those which are the most suited for your business model, it might be better to use each in tandem with the others. You can then take your business to the next level (and well beyond).